The Sunday Times Eastern Bridal Fair is a trade & fashion fair that is held annually since 2000. An average of 10 000 patrons attended the fair each year. The 18th Annual Sunday Times Eastern Bridal Fair is scheduled to take place from 18th to 20th August 2017 at the Durban Exhibition Centre.
A beautifully choreographed 60-minute fashion show & entertainment extravaganza is produced especially for the fair, that is performed 9 times over the weekend of the fair. Leading exhibitors are given an opportunity to participate in the fashion show.
The show comprises of at least 100 local dancers and models who are specially trained and rehearsed to perform in the show by various choreographers. In recent years, we have invited Shampa Sonthalia – Gopikrishna, Yash Pandya, Tripti Master, and Kshitij Vaishnav from India. The show invites couture designers to be part of the fair, we recently hosted the talented Pakistan-based Nida Azwar, Varun Bahl, Mansi Malhotra and Vikram Phadnis. In 2016, the showcase was written by Shevaal Singh and choreographed by South African- talent Pavishen Paideya.
The show also hosted internationally famous film and television stars, who included Teju and Onir from Pavitra Rishta, Darsheel Safary from Taare Zameen Par and Vishaka and Dev of Choti Bahu. Piyush Sahadev who played Kabir from Sapne Suhane Ladakpan Ke on ZEE TV has also been part of the fair. Singing sensation Shruti Rane was part of our showcases in 2015 and 2016.
In addition to the Poster and Editorial campaigns, 2016 was the year we launched an authentic Digital media campaign crafted and conceptualised by Tempest Media.