Siddharth Slathia to perform at the Sunday Times Eastern Bridal Fair

The 18th Annual Sunday Times Eastern Bridal Fair is set to be one of the most memorable events on the Durban calendar this year. It is our pleasure to introduce the sensational Siddharth Slathia who will be part of our annual Fashion Show from 18 to 20 August 2017 at the Durban Exhibition Centre.

Jammu born Siddharth Slathia born is one of India’s most well-known faces on Youtube, singing some of the most soulful covers to Bollywood’s most romantic tracks. Siddharth is currently studying Bachelor of Music from Jammu University and learning Hindustani Classical from Pt. Bholanath Misra Ji from Benaras Gharana. He has recently been signed by T-Series for film songs and singles.

With almost 290 000 subscribers and 31 million views on Youtube, he has become a Youtube sensation. It is our pleasure to host this talented artist at our annual Sunday Times Eastern Bridal Fair.


Decoding the Sunday Times Eastern Bridal Fair Campaign

It is our absolute pleasure to introduce to you, the inaugural digital campaign of the Sunday Times Eastern Bridal Fair. Being the first of its kind for the organisation, I envisioned creating a concept that is unique, graceful and sophisticated yet at the same time captures the essence of modern-day Indian lifestyle. This campaign would not have been possible without the group of incredibly talented individuals who were part of this campaign and brought this vision to life.

Our models; Azghar Khan, Lerisha Munsamy and Saijal Singh each represent diverse aspects of our Indian diaspora yet seamlessly conveyed our vision by unitedly representing contemporary Indian lifestyle with a touch of luxury and sophistication.

Lerisha and Saijal were both dressed by Pretoria-based boutique and atelier – Raj Delhi Couture in elegant shades of Gold and Salmon that perfectly contrasted the traditional brocade-print ethnic red atelier suit worn by Azghar – by dressing our male model in a stylish shade of red and female models in unique colour palettes we welcomed an ironic twist to the orthodox or mainstream Indian bridal concept.


Beyond Belleza by Priyanka Premji is a brand to look out for! Priyanka fashioned luxurious looks with her ingenious technique and trendsetting ideas while Jacky Joseph of Hashtag Hair stylishly completed the look with trendy coiffures. Styling assistant Pavishen Paideya ensured that the models’ look of sophistication was maintained during the shoot and restyled for various elements of the still and film shoot.

Vividly crafted cinematography is the best way to define the way in which, Adhir Mungroo (Bridaltech) and Sahil Maharaj (FilmCo) brought this campaign to life. They are truly brilliant. Shezaad Ally Photography has mastered his craft of capturing elegance with a touch of artistic mastery. He has illustriously shot the still campaign which will be launched with more cinematic campaigns for 17th Annual Sunday Times Eastern Bridal Fair slated to take place between 5 to 7 August 2016 at the Durban Exhibition Centre! We would like to thank and acknowledge the amazing team at aha Royal Palm Hotel (Gateway) for their efficiency, patience and warmth as we brought our vision to life.

Sunday Times Eastern Bridal Fair 2016 Campaign Credits

Conceptualisation: Tempest Media – Shevaal Singh

Co-ordination: Tempest Media – Shevaal Singh

Cinematography: Bridaltech – Adhir Mungroo & FilmCo – Sahil Maharaj

Editing: Bridaltech – Adhir Mungroo

Photography: Shezaad Ally Photography – Shezaad Ally

Bridal Fashion: Raj Delhi Couture – Rajat Matta

Men’s Fashion & Styling: Shevaal Singh

Style Assistant: Pavishen Paideya

Make Up: Beyond Belleza – Priyanka Premji

Hair Stylist: Hashtag Hair – Jacky Joseph

Location: aha Royal Palm Hotel – Gateway

Models: Azghar Khan, Lerisha Munsamy & Saijal Singh

Music: Aayat – Bajirao Mastani (Eros) Sanjay Leela Bhansali

© Sunday Times Eastern Bridal Fair | Tempest Media 2016

Written by:Shevaal Singh